Laura Villa (Cofounder, Executive Director)

Laura holds an MA in Political Science from the University of Munich, with a specialization in Literary Hermeneutics. She returned to Colombia in 2006 to take an active part in the country’s transformation. To this end, she worked in the public sector for seven years, at the three levels of government: local, regional and national. At the Agency of Cooperation and Investment of Medellin and the Metropolitan Area (ACI), she headed the creation of the south-south cooperation platform and the city marketing strategies “Medellín Model” and “Medellín Laboratory,” in alliance with the IDB and UN Habitat. At the Antioquia Governor’s Office, she was director of sub-regional support of the MANA Management, where she was in charge of developing public policies and plans for Food Security and Nutrition for the 125 municipalities. At the Governor’s Office, she was also director of the Antioquia Alliance for Equity, where she worked on cross-sector alliances for the MDGs and coordinated the social inclusion strategy of the Secretariat of Citizen Participation. At the National Agency for Overcoming Extreme Poverty (ANSPE), Laura worked in the Center for Social Innovation as a regional advisor.

She has also worked in the private sector for four years in radio, television and city and art museums. She has taught at the university level for seven years. She has written for various publications on art and politics and has been a speaker and moderator at national and international events. She speaks and writes fluent English, German and Spanish. What she most likes is traveling around the world. Laura is an environmentalist, an activist, and a vegetarian.


Email:   I    Twitter: @laurainnove   I   LinkedIn: Laura Villa


Jenny Melo (Cofounder, Knowledge Director)


Jenny studied Business Administration and a Master of Social Sciences. She has dedicated the last 10 years to processes of diffusion, consultancy, management and research regarding the participation of the private sector in development processes, and themes of social responsibility, inclusive business, social innovation and social impact business models. As a consultant, she has written various analytical documents about inclusive business, social inclusion, social innovation, inclusive agriculture and micro-franchises for international agencies including the Inter-American Development Bank (IDB), the SNV Netherlands Development Organisation, the International Center for Tropical Agriculture (CIAT), the German Cooperation Agency (GIZ), Ashoka, FUNDES, and others. As a broadcaster and promoter of new business paradigms, she served as Latin America editor of the NextBillion platform, specialized in inclusive business and managed by the University of Michigan, and the Líderes Agentes de Cambio platform, specialized in business with purpose and managed by Ashoka Mexico.

In the private sector, she worked at Minka-dev as the production coordinator for social impact business opportunities. She has taught at the university level and is a member of the Humanism and Management Research Group, which investigates socially responsible business practices. Additionally, she has training as a facilitator of the “Art of Hosting” social technology, which promotes significant and horizontal conversations based on collective intelligence. What she most enjoys is reading about social sciences and spending time in the countryside with her dogs.


Email:   I   Twitter: @jennyinnove   I   LinkedIn: Jenny Melo


Ana María Naranjo (Associate Consultant)

AnaMariaNAna María is a Development Economist with a Master’s in International Economics from the Universidad Nacional de Colombia. She is GRI-4 training certified. She has 11 years of experience in the energy sector, focused on the themes of corporate strategy, business ethics, sustainability and CSR. As part of this experience, she led various processes with teams from five Grupo ISA countries for the renovation of corporate policies, the construction of ethical management systems, and strategic business initiatives. She co-headed the creation of the CSR committee and its operational scheme, experiencing its transformations. She is co-founder of UARA, a non-profit organization that works to improve the quality of education and the living conditions for rural children from the Cañas Gordas municipality of Antioquia; she has also worked as a volunteer for the Kairos Foundation, in the role of project advisor.

She has been a lead consultant on CSR and business models, and has taught at the undergraduate and graduate levels at the Universidad Pontificia Bolivariana, ITM and the Universidad de Antioquia, focusing on subjects she is passionate about, such as applied strategy. She has training as a facilitator of the “Art of Hosting” social technology, has completed courses in Theory U, and is currently being trained in the Waldorf pedagogy. She is convinced of the usefulness of art and dialogue as tools for generating social and public value. What she most likes is reading, traveling to the countryside, and spending time with her husband and her daughter.

Email:   I   Twitter: @anamnaranjo   I   LinkedIn: Ana María Naranjo


Nataly Hernández (Sustainability Analyst)

Nataly studied Political Science and is currently finishing her specialization in Corporate Social Responsibility. Her work experience has been focused on the private sector. For the Pacific Power Company S.A., Nataly led the content management for a project in the indigenous reservations of Honduras and Cerro Tijeras in Cauca. She has also had experience in the financial sector, promoting ethical banking: the culture of savings and responsible investments.

Nataly loves to research and is intrigued by nature. What she loves to do most of her free time is dance, practice yoga, and travel.